American Eagle Hong Kong membership program Terms and Conditions
American Eagle Hong Kong membership program (the "Program") is American Eagle Outfitters Hong Kong Limited's ("AEO HK", "We" or the "Company") new rewards program in which members earn points on purchases (after discounts) made at American Eagle Outfitters Hong Kong retail stores, online orders are not eligible to the program.
General
The membership is open to customers at our stores in Hong Kong who as of the date of their membership, are at least 18 years of age. By joining the Program and becoming a member, you represent that you are at least 18 years of age, that you understand you can earn benefits as a member of the program and that you have read and agreed to these program Terms and Conditions, Privacy Notice and Return Policy (collectively, "Terms"). These Terms and the Program are void where and to the extent prohibited by law.
You are responsible for checking for updates to these Terms. These Terms may be amended from time to time, by AEO HK at its sole discretion, and will supersede all previous versions of these Terms. These Terms will be posted on https://aeo.com.hk/en-hk/store-membership/terms-conditions.
These Terms apply to your membership and participation in the program, which is operated by AEO HK and its parent, subsidiaries, affiliated companies, and third-party service providers (collectively, "Administrators"). Points and rewards have no cash value or other monetary value.
The Program and its benefits are offered at the sole discretion of Administrators. Administrators reserve the right at any time without notice, including retroactively, to expand, alter, terminate, modify, limit, continue or discontinue the Program or merge the Program, or any part of the Program, into another rewards program at a later date. In the event that the Program is discontinued or merged into another rewards program before you have accumulated enough points or to earn a Reward, AEO HK may determine (in its sole discretion at any time) that any unused points or other benefits cannot be carried over into any new program. Similarly, and unless otherwise determined by AEO HK (in its sole discretion at any time), you will not be entitled to any compensation (in any form whatsoever) for any unused points and the points may have a lesser or different value under any new program.
In order to enroll into the program, you have to provide your name and a unique mobile phone number that you have the right to use. Only one program membership may be associated with a single mobile phone number. You may have one and only one program membership. There is no fee to join the program, a purchase is required at the time of registration to become a member. By providing your information, you consent to Administrators collecting, using and sharing your information in accordance with AEO HK's Privacy Notice; your information will be used to tailor content to you and your interests.
Employee Participation
Employees, officers, and directors of Administrators (collectively the "associates") are not eligible to participate in the Program.
Account Limitations
Limitations (including but not limited to reviewing, freezing, suspending, deactivating or terminating an account) are implemented to help protect AEO HK, its customers, and its program members when AEO HK notices activities that appear as unusual, suspicious, or fraudulent. Limitations also help AEO HK collect information necessary for keeping your program membership open.
Please note when AEO HK notices, or otherwise suspects or is informed of any potential unusual, suspicious, or fraudulent activity is occurring with regard to or related to your account, AEO HK reserves the right in its sole discretion to apply limitations (including but not limited to reviewing, freezing, suspending, deactivating, and/or terminating your account), with or without notice to you. All decisions made pursuant to this section are at AEO HK's sole and final discretion.
Earning Points
Overview
Points will be earned for qualifying purchases made at any AEO HK retail stores. No points will be earned for purchases made online at https://aeo.com.hk/ . The qualifying amount ("net qualifying purchase") for earning points is the in-store transaction total for qualifying merchandise. Points will be applied to the membership account that is provided for each transaction at checkout. Points are calculated for your order after any and all discounts and/or rewards have been applied.
Points Benefits
As a program member, you earn 1 point for every qualifying HK$1 spent, rounded down to the nearest HK dollar.
Returns and Exchanges
When a member returns merchandise or exchanges for items of lesser items those returned items will also see a deduction of the point balance earned for that purchase. Points, credits, benefits earned on any purchases in-store will be deducted from your membership account in the case of a return or exchange. You cannot return a purchase if your points balance falls below zero, please ensure your points balance is positive after return. For transactions with any loyalty benefits used, no refund would be accepted, customers can choose to exchange products at our stores only. AEO HK's Return Policy may be found at https://aeo.com.hk/en-hk/store-membership/returns-policy.
Missing Transactions
If you are already a member, you can request points for a missing purchase by emailing cs@pacifica.com.hk. In order to request missing points, you must have your in-store receipt within 30 days of the original purchase date. Please note that no points would be added for any transactions made before membership registration.
Rewards
Overview
Rewards are for discounts off future eligible purchases at our stores in Hong Kong (unless otherwise specified) (each a "Reward", collectively "Rewards"). Rewards may contain terms and conditions that must be completed prior to use or contain other limitations that will be applied during use.
Rewards are automatically generated. There is a no waiting period on points after purchases are made, before they become eligible for points redemption. Return of merchandise cannot be made if rewards were issued previously and return of merchandise results in a negative points balance. For transactions with any loyalty benefits used, no refund would be accepted, customers can choose to exchange products at our stores only.
Rewards may not be given, transferred or sold. You may be asked to present proof of identification/ membership to redeem your reward. Unless otherwise indicated on the Reward, Rewards will expire every year from your membership start day.
Dollar-Off Reward
You may use your Dollar Off Reward for regular, marked down or clearance merchandise (unless otherwise specified as part of a promotion or offer). Rewards will be subject to terms and conditions outlined on the Reward as well as Program terms and conditions. If you want to use your reward, please ensure the net purchase amount is higher than the reward amount in order for the transaction to proceed. Other exclusions and restrictions may apply.
You must provide a current, unique to the program, mobile phone number that you have authority to use to be a member in the program and receive program benefits. You could receive some Rewards and program benefits via email, text, the website and/or AEO HK Whatsapp business account, so to get the most of the program, it is recommended that members opt in to all communication channels. You are responsible for ensuring that your email, mobile number stay updated, opted-in, and deliverable.
Redeeming Rewards
Please note, as the member earning rewards, only you may redeem or use your rewards. These rewards are intended for only you. Additionally, for security and fraud purposes, you may be asked to present proof of identification/ membership to redeem your reward. All rewards cannot be used together with other rewards unless specified otherwise.
Member Communications
Administrators reserve the right to communicate and make promotional offers and benefits selectively available to members, based on purchase activity, Program participation or other factors. By providing your contact information, you agree to receive marketing communications, including offers, benefits and promotional messages related to your membership, from the program. You agree that the messages may be sent using all methods of transfer such as autodial and other automated technologies. Message and data rates may apply. You may unsubscribe from/opt out of receiving marketing and promotional communications at any time by contacting our store associates or emailing cs@pacifica.com.hk.
Membership Cancellation
You may cancel your membership in the Program and opt-out of future communications at any time by contacting our store associates or email us at cs@pacifica.com.hk. When you cancel your membership, you will forfeit all program benefits including existing/pending points and rewards.
Fraud
The Program may not be used for reselling or profit. AEO HK will investigate any suspected violation of this provision, which may result in immediate termination of the Program account and/or forfeiture of corresponding points, benefits, and Rewards. AEO HK reserves the right to void Program accounts and/or Rewards, points, or benefits associated with anyone who has engaged in deception, forgery, infringement, fraud (including, without limitation, fraudulent use of the "Missing Points" feature or any type of earning for purchases not made by the member), or other abuses of the Program, including reselling clothing or Rewards, excessive earning on a single account, or violations of AEO HK intellectual property or other rights. Any corporations, groups, associations or commercial customers and others purchasing items for resale are not eligible for membership in the program. AEO HK may terminate any account that it determines in its sole discretion to be a corporation, group, association, commercial customer, or other entity purchasing items for resale. Multiple accounts corresponding to the same person will be subject to termination without notice. There may be only one account per person. If you have more than one account, AEO HK may terminate all accounts. If an account is terminated, all existing points, benefits and Rewards will be forfeited. Administrators reserve the right to deny or terminate membership if we deem your conduct to violate these Terms, program rules or general conditions.
Privacy Notice and Direct Marketing
To administer the Program, you agree that we may collect and process identifiers (such as your name, email address and telephone number), personal characteristics (birth month and year) and commercial transaction information (your purchase history and Program points, benefits and Rewards) as detailed in the Privacy Notice.
Warranty and Limitation of Liability THE PROGRAM, ANY PLATFORM AND SYSTEMS USED BY ADMINISTRATORS TO PROCESS DATA OR OTHER INFORMATION RELATING TO THE PROGRAM ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT EXPRESS OR IMPLIED WARRANTIES OF ANYKIND, INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE, IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
TO THE FULLEST EXTENT PERMITTED UNDER APPLICABLE LAW, YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT YOU ASSUME SOLE RESPONSIBILITY AND RISK FOR YOUR PARTICIPATION IN THE PROGRAM AND THE RESULTS AND PERFORMANCE THEREOF. NOT WITHSTANDING ANYTHING TO THE CONTRARY CONTAINED HEREIN, THE ADMINISTRATORS' CUMULATIVE LIABILITY TO YOU ARISING FROM ANY CAUSE WHATSOEVER, AND REGARDLESS OF THE FORM OF THE ACTION, WILL AT ALL TIMES BE LIMITED TO THE PROVISION OF POINTS THAT IS THE SUBJECT OF THE DISPUTE, AS WE MAY DETERMINE AT OUR ABSOLUTION DISCRETION.
AEO HK reserves the right to amend or modify or terminate the Program at any time. If, in its sole discretion, AEO HK suspects fraud, misrepresentation, abuse or violation of these Terms, AEO HK has the right to take the appropriate administrative or legal action, including the cancellation of accumulated points and termination of current and future Program participation. If your participation in the Program is canceled (either by you or by AEO HK) you will forfeit any existing points.
The interpretation of these Terms and any matters not provided herein shall be at the Company's sole discretion, and the Company's decisions shall be final. These Terms and the Return Policy and Privacy Notice referred to herein are written in the English language and may be translated into Chinese. If there is any inconsistency between the English version and the translated Chinese version, the English version shall prevail.
©2025 AEO HK All rights reserved. Updated: 8 July 2025